If you’re a CEO, chances are somewhat slim that you know exactly which roles in your organization are absolutely critical to realizing your company’s value agenda, who you have in them, and how well they are doing. Often CEOs believe their job is to set direction and strategy, to orchestrate execution and manage performance. Talent is largely the domain of human resources and the CHRO; value is predominantly the domain of finance and the CFO. Or are they? Rarely do we three C-suite leaders—the CEO, CFO and CHRO—come together to flag the specific roles in our company that drive value. And even if we do, it is even more rare that we monitor the incumbents in those specific roles for their contributions to value, their level of engagement, and their capacity. Yet their contributions are what we are relying on to secure our performance today and make future growth possible.
As CEO, you are the one person who can launch your company’s Mobilization. But moving a great ship of state in a new direction to create and capture value is not a one-person job. Mobilizing an entire company requires more energy than just you alone can provide.
Business as usual doesn’t work when it comes to Mobilization. That’s because mobilizing your company to deliver a significant increase in value is a hybrid sport. Its integrated goal: build a better business while you aggressively create and capture new value.
Once seen as a necessary, but mundane function of the business, HR leaders were the people with “soft skills”. The traits of a great CHRO have evolved as CHROs are now at the core of the business, reporting directly to the CEO.
We have FAST teams for fighting terrorist threats, for finding distressed firefighters, for countering drug-related crimes. These are the people we count on in high-risk situations to respond with unprecedented speed on our behalf. Fortunately, your company doesn’t have to be in dire circumstances before you send in such an elite tactical unit. You just need to have a specific chunk of value you must quickly capture.