Making a company more valuable is a matter of knowing how to mobilize people to create and capture value—and how to keep them moving with a sense of urgency and at a pace that sets your company apart and leaves competitors in the dust. But with so many complex, inter-related things to consider both inside and outside your organization, what do you need to focus on to really make that happen?
Mobilizing an organization is like trying to start a social movement. To some extent, the work of the leader is predictable. As CEO, we have to create an ambitious, yet doable vision. We have to get the right people in place with all the right tools and processes. We have to enroll them in our bold vision and engage them in doing what needs to be done. Working together, we have to build enough momentum to drive it home. That much is predictable.